About fashion brand La Femme Mimi
La Femme Mimi is a Fashion Label launched in 2002. Designer Mimi Lan designs for women who wish to express themselves through original cloth and who care where and how their cloth was made. La Femme Mimi is a responsible brand. Collections are seasonal and tailored for each country where they have been sold. Designs as well include tailored made items, accessories and original solutions for interior designs such as handmade curtains, lamps, crockery.
La Femme Mimi wants to "Shift Borders". La Femme Mimi is based on these 7 principles:
Ancestral tradition. Uses Vietnamese artisan embroidery with the aim to preserve the perpetuation of ancestral traditions.
Colors variety. Believes in the power and beauty of bright colors and uses them extensively. "The black" is not only color for us. La Femme Mimi loves red, pink, green, blue, yellow… colors are the label.
Original unique patterns. Creates unique patterns that interweave Modern with Traditional, and Old with New.
Quality uniformity. Uses pure materials such as silk, cotton and velvet, many of them are 100 % pure. Patterns and embroiders are handmade.
Socially responsible practices. Produces in Hanoi and Prague and believes in (and implements) environmental and social responsibility. It employs responsibly women In Hanoi who were unemployed and socially disadvantaged. Leftover fabrics are recycled.
Sustainable incomes. Gives fair wages to women in Hanoi with the goal to reduce poverty in Vietnam. It never employs children.
We don't eat dogs. We love dogs.
Philosophy of La Femme Mimi is to interconnect Europe and Asia. All collections are limited originals. Each collection uses high quality fabrics, laces, braided patterns. Laces and silk are very important details in La Femme Mimi collection whereas “Laces Enlink Women Across The World”, says Mimi, the fashion designer.
You can find La Femme Mimi stores
in Prague and Amsterdam.